The fallout over an H&M ad which showed a black kid wearing a hoodie with the inscription, "Coolest Monkey in the Jungle" has been harsh.
Both The Weeknd and G-Eazy, who had lines with H&M, have cut all ties with the retail giant because the racially tone-deaf image.
Diddy may be doing them one better than that.
According to the British tabloid Metro (the controversial ad ran in England.), Diddy is fering the little boy in the photo a million dollar modeling contract to work for Puff's fashion house, Sean Jean.
H&M has apologized for running the ad in multiple statements, including this latest:
What do you think Puff's alleged fer?