Reebok Classic has today launched the next installment its “Always Classic” Spring/Summer 2018 campaign featuring Lil Yachty, Teyana Taylor and the iconic Workout Plus sneaker.
Born in the 80s, the Workout Plus first took the fitness world by storm before transcending cultural and style boundaries and becoming an essential streetwear staple.
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Per Reebok, “A brand that fiercely believes in those who challenge expectations and push their creative boundaries, Reebok’s new Always Classic campaign brings together the most disruptive and authentic style pioneers this generation and unites them with Reebok Classic’s iconic Franchise Four collective; the Freestyle Hi, Classic Leather, Club C and Workout Plus. Celebrating the Workout Plus, one Reebok’s most iconic archive sneakers, is self-proclaimed ‘King the Youth’ Lil Yachty, and famed sneakerhead, R&B queen, dancer and actress Teyana Taylor.”
Pulled directly from Reebok’s archives, the Workout Plus is the ultimate versatile sneaker than can be paired with any look. Featuring the distinctive and patented H-Strap, gum bottom and signature design details on the toe cap and heel, the sneaker is a perfect fit for Lil Yachty and Teyana Taylor as style leaders a new generation who express themselves through confidence and style.
Alongside Lil Yachty, the campaign (Shot by acclaimed photographer Atiba Jefferson) features some Reebok’s most daring brand partners, including Rae Sremmurd, Ariana Grande and Gigi Hadid. You can check out the full Workout Spring/Summer 2018 collection, as worn by Lil Yachty and Teyana, here: http://www.reebok.com/us/workout.