REPORT: SnowGlobe Music Festival Acquired By Massive Media Brand, Looks To Expand Globally

MTV is making some enormous music competition strikes. The firm, owned by Viacom, has now reportedly acquired SnowGlobe Music Festival, a yearly electronic-driven occasion in South Lake Tahoe, CA.

This yr’s lineup consists of headliners Above & Beyond, Diplo, Eric Prydz, Rezz and RL Grime, plus Big Gigantic, NGHTMRE b2b Slander, 1788-LEkali, Baauer, Anna Lunoe and so many extra. Over 40 artists will take the stage over December 29 – 31 at one of many season’s premier occasions.

With this, MTV says it’s taking “the pure subsequent step in its resurgence by increasing deeper into stay occasions.” The tv firm hopes to broaden SnowGlobe music competition by including a number of dates and areas the world over.

Furthermore, Chris McCarthy, president of MTV, VH1, CMT and Logo describes the corporate’s specific curiosity in SnowGlobe over the remaining: “In a competition area the place many occasions have turn into indistinguishable, SnowGlobe stands out with a singular mixture of music, sports activities, and artwork that makes it a favourite amongst artists and its rising viewers.”

This transfer is an fascinating one, however a longtime leisure firm akin to MTV should not have any downside pulling this off. Stay tuned for extra.