Although Gucci has announced a new initiative that will promote inclusion and diversity within the company after their foolish mistake of releasing clothes that resembled Blackface, the announcement isn’t enough to avert their controversial move for some people like Soulja Boy.
The “Crank That” rapper was performing at the High Times Dope Cup in Adelanto, California when his track “Gucci Bandana” cued up next. After rapping the first line, Soulja stopped his performance and let it be known that the Italian fashion house is canceled. “I almost forgot Gucci racist as fuck. Man ya’ll got me fucked up Gucci put out all that racist ass shit with that Blackface shit, ni**a fuck Gucci,” he told the crowd.
“I spent over a million dollars on Gucci in the last ten years they can suck my dick with that racist shit,” he added before telling his DJ to cue up the next track.
When Gucci was at the height of the backlash, Dapper Dan made a vow to lead the fashion company in the right direction for the future, meeting with the CEO and President Marco Bizzarri to ensure this never happens again.
“As a partner, I am proud to work with Gucci and other community leaders to help guide programs that will create meaningful impact for the Black community and fashion as a whole,” Dapper stated of the company’s new initiatives. “It is imperative that we have a seat at the table to say how we should be represented and reimagined. Through our work together, Gucci is in a position to lead the overall industry toward becoming a better more inclusive one.”