When LL Cool J released the iconic rap single “Rock The Bells” off his debut album Radio, it jumpstarted a legacy that is still going strong both in and outside of Hip-Hop culture. Now, the legendary Queens-bred emcee is branding it even further with an entire capsule collection of fly streetwear gear.

Image Publicist

Officially titled Rock The Bells Drop 1, the collection consists of limited-edition drops designed to emulate classic elements of hip-hop, including graffiti, DJing, breakdancing and of course the power of MCing that LL did so well during his come-up. Highlights from the initial set include T-shirts, handcrafted-designed hoodies, long-sleeve shirts, crewnecks, hats and a standout limited edition Rock The Bells x Roots Varsity Jacket which is actually inspired by the custom jacket LL Cool J wore in celebration of launching Rock The Bells Radio. As the artist born James Todd Smith has led an unquestionably iconic career for himself in media and music alike, we see him crossing into apparel with just as much success. Congrats, king!

Drop 1 from LL Cool J’s Rock the Bells Collection arrives on January 28  Rockthebells.com. Get a preview of what will be available by checking out the lookbook images below:

Image Publicist

Image Publicist

Image Publicist

With Yams Day 2020 just a few days away, many Hip-Hop fans attending will certainly want something to help them remember the occasion. Thankfully, AWGE has enlisted Cactus Plant Flea Market and Young Thug‘s SPIDER streetwear imprint to help put together some gear that honors the dearly missed homie A$AP Yams.

Image AWGE

With a selection of cool streetwear essentials, including a bandana that features a picture of Yams surrounded by his old Instagram handle “WAVY BONE” (seen above), Thugger and CPFM definitely gave us a nice selection of options that are simple, assorted and far from boring. Want to burn a candle in memory of Yams? You got it. Need a foam middle finger to wave in the air when they inevitably perform “Yamborghini High”? You can cop one of those, too! Also included in the set are a few crewnecks, a classic “In Memoriam” tribute tee by Cactus Plant, a long-sleeved T-shirt from SPIDER and a standout hoodie. that puts a Yams-centric spin on  Milton Glaser’s classic “I LOVE NY” motif. Overall, we think this would be a capsule collection that even Steven himself would probably rock with.

The Yams Day 2020 capsule collection will be sold exclusively at the venue this Friday (January 17). Grab your tickets right now over on Ticketmaster, and peep the full set below:

Image AWGE

Image AWGE

Image AWGE

Image AWGE

Image AWGE

Image AWGE

Image AWGE