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LL Cool J Reps For Rap’s Golden Era With "Rock The Bells" Collection


Honoring one of the most classic rap records in Hip-Hop history.

When LL Cool J released the iconic rap single “Rock The Bells” off his debut album Radio, it jumpstarted a legacy that is still going strong both in and outside of Hip-Hop culture. Now, the legendary Queens-bred emcee is branding it even further with an entire capsule collection of fly streetwear gear.

LL Cool J Reps For Rap's Golden Era With "Rock The Bells" Collection
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Officially titled Rock The Bells Drop 1, the collection consists of limited-edition drops designed to emulate classic elements of hip-hop, including graffiti, DJing, breakdancing and of course the power of MCing that LL did so well during his come-up. Highlights from the initial set include T-shirts, handcrafted-designed hoodies, long-sleeve shirts, crewnecks, hats and a standout limited edition Rock The Bells x Roots Varsity Jacket which is actually inspired by the custom jacket LL Cool J wore in celebration of launching Rock The Bells Radio. As the artist born James Todd Smith has led an unquestionably iconic career for himself in media and music alike, we see him crossing into apparel with just as much success. Congrats, king!

Drop 1 from LL Cool J’s Rock the Bells Collection arrives on January 28  Rockthebells.com. Get a preview of what will be available by checking out the lookbook images below:

LL Cool J Reps For Rap's Golden Era With "Rock The Bells" Collection
Image Publicist
LL Cool J Reps For Rap's Golden Era With "Rock The Bells" Collection
Image Publicist
LL Cool J Reps For Rap's Golden Era With "Rock The Bells" Collection
Image Publicist
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Offset Debuts Collaborative Clothing Line At Paris Fashion Week


Offset makes his streetwear debut at Paris Fashion Week.

Offset is diversifying his creative outlets this time in the form of a clothing collection in collaboration with LAUNDERED WORKS CORP. The “Ric Flair Drip” rapper teamed up with creative director Chaz A. Jordan and Omar Johnson of ØPUS Brand Studios for LAUNDERED WORKS CORP Fall/Winter 2020 menswear capsule collection utilizing ‘New Luxury’ as their inspiration for the project. 

The collection features a wide array of streetwear-inspired pieces ranging from graphic tees, hoodies, sweatshirts, flannels, bomber jackets, two-piece suits, and more all the while employing premium materials such as denim, leather, and fur for various garbs. The attire also took inspiration from Offset’s signature style and Chaz A. Jordan’s travels from Italy to Paris. 

The three creatives also teamed up to design a line of accessories to compliment the collection including hats, handbags, and footwear.

The debut which took place at Paris Fashion Week was exclusively styled by revered stylist, Law Roach, and featured a star-studded crowd in attendance. Attendees included the likes of DJ Mustard, Fear of God creator Jerry Lorenzo, soccer megastar Neymar Jr., football players Saquan Barkley and Tyrod Taylor, his wife Cardi B, Migos bandmates Takeoff and Quavo, and more.  

During a brief conversation with Haute Living, Offset had this to say about his first-ever clothing collaborative venture,

“Designing my own clothes has been a fulfilling experience to express my love for fashion. My collection represents success from scratch, meaning starting from poverty was part of my path to luxury. Never forget where you came from.”

While in the past, the Migos have had their struggles in the apparel industry, it looks like they’ll be able to capitalize on their signature style for years to come. The Offset x  LAUNDERED WORKS CORP Fall/Winter 2020 menswear capsule collection is currently available for pre-order, here, and will officially be available for purchase on Jan. 25. Check out some of the pieces from the collaboration in the photos provided below.