Seemingly out of nowhere, Adidas dropped its MiAdidas function which allowed customers to customise their very own pair of kicks. From Superstars to UltraBoosts, shoppers had been in a position to put their very own distinctive spin on their favourite Adidas silhouettes. Well, that initiative has now been discontinued however Adidas has supplied to touch upon all of it with a press release courtesy of Sole Collector.

Per Sole Collector:

“We’ve made the strategic determination to shut our customized footwear enterprise, miadidas. We consider that the way forward for customization lies in co-creation, and we’re working diligently to supply a brand new expertise for the patron who needs to affix within the creation of our merchandise at a deeper stage. Thank you for being a fan of miadidas, and we are able to promise a fair higher digital expertise sooner or later.”

Adidas Comments On Cancelling MiAdidas Program

Image Adidas

Based on their response, it seems as if one thing new is on the way in which, though there aren’t actually a ton of particulars on it simply but. Nike only in the near past modified the identify of the “Nike ID” marketing campaign to “Nike By You” which simply goes to indicate that firms are on the lookout for higher methods to carry customization to the general public.

Are you disenchanted by Adidas’ determination to discontinue MiAdidas?