Joyner Lucas is heading to the GRAMMYs this 12 months off the energy of his contentious music video for “I am Not Racist.” The tune’s music video helped put an even bigger highlight on Lucas, however extra importantly, helped additional the dialog about race in America to an extent. The rapper just lately sat down with Billboard to debate the video and its affect over a 12 months later.
“We should stay in a world with those that we don’t like,” Lucas mentioned. “And we’ve got to determine how we’re going to proceed to stay collectively below the identical roof. That’s the message I needed to convey: “Let’s comply with disagree and transfer on.”
The rapper continued to elucidate that he isn’t anticipating to win a GRAMMY for the video. In truth, he really is banking on Childish Gambino‘s “This Is America” video to beat him for Best Music Video. However, he does really feel that “I am Not Racist” helped make Gambino snug sufficient to launch the tune and video.
“I really feel like “I’m Not Racist” modified plenty of issues, and it brought about plenty of harm and opened up room for conversations,” he mentioned. “Like I pushed the envelope for folks like Childish Gambino to return out and make “This Is America.” I really feel like I made him snug sufficient to make a document like that. I really like that video. I believe he’s going to win [best music video] — I hope he wins it.”