The NBA and PUMA have right this moment introduced a brand new multiyear partnership that may make the resurgent worldwide sports activities model an official advertising associate of the NBA.
“We are thrilled to associate with the NBA to deliver PUMA to the subsequent degree in our reentry to the basketball market,” stated Adam Petrick, Global Director of Brand and Marketing at PUMA. “This partnership is a testomony to the continued resurgence of PUMA throughout the basketball business.”
As PUMA makes its manner again into the basketball panorama, the collaboration fosters a relationship that may proceed to speed up the expansion of PUMA Hoops throughout the sport.
Through this partnership, PUMA will now be capable to characteristic athletes of their respective NBA uniforms and workforce logos. Additionally, the model will be capable to curate genuine and unique content material that may permit higher story telling of the corporate and their athletes, in accordance with right this moment's press launch.
“PUMA performed an essential half within the early footwear tradition of the NBA,” stated Dan Rossomondo, NBA Senior Vice President, Media and Business Development.
“As PUMA expands its presence within the basketball market with new participant relationships and a brand new line of basketball sneakers, turning into an official footwear associate of the league was a pure subsequent step to assist amplify the model’s return to the class.”
(Photo by Andrew D. Bernstein/NBAE Getty Images)