Ultra Introduces 'Ultra Coin,' A Cryptocurrency For Use At Their Festivals
Ultra Music Festival has partnered up with Pundi X to bring blockchain technology payment solutions to Ultra Taiwan. During the event, an estimated 30,000 festival goers will be able to pay for goods and services exclusively with Ultra Coin, making this one of the most ambitious blockchain moves ever.
Pundi X POS, the blockchain-based terminal that enable retailers to use to process speedy cashless transactions, will be installed on festival grounds to process payments in Ultra Coin, the token used only in Ultra Taiwan 2018 event taking place on September 8 and 9.
Pundi X co-founder and CEO Zac Cheah is anticipating nothing but success with this huge blockchain operation:
“While we have witnessed the rise of using blockchain technology for transaction in recent years, debate continues about their use for real-world payments. In a little more than two weeks, these doubts can be laid to rest when 30,000 party goers against the hectic backdrop of this year’s Ultra Taiwan festival pay for drinks, food and merchandise using Pundi X technology. We’re very proud to be bringing blockchain-based payments to a major festival for the first time in the world in a major moment for mass adoption.”
Ultra Taiwan takes place September 8 and 9 at Dajia Riverside Park in Taipei, featuring DJ Snake, Alan Walker, Tchami x Malaa, Steve Angello, NGHTMRE & Slander, Galantis and many more. More info and tickets here.
The future is now.