Bill Murray has found himself in the same dilemma as he did in 1993: he keeps reliving the same day over and over again! The seasoned actor and comedian has reprised his role as Phil Connors in the 1993 film, Groundhog Day, which sees Murray’s character waking up on the same day, every day. The blast from the past took place in a Fiat Chrysler Super Bowl ad for the Jeep Gladiator pickup, and aired on Sunday morning, the same day as, of course, the Super Bowl, and the real Groundhog Day this year. In the commercial, Bill as Phil has to endure the same day over and over, but ultimately learns to enjoy his fate thanks to his Jeep Gladiator.

Replacing the classic Chevrolet C-10 pickup that served as Phil’s getaway car in the original film, the Gladiator takes Bill and his new groundhog pet on a new adventure every day, from biking and snow drifting to playing whack-a-mole, which, Bill as Phil tells the groundhog, is “just a game.” The slogan for the ad, “No day is the same in a Jeep Gladiator,” is a play on the movie’s original poster that said, “He’s having the day of his life…over and over again.”

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Olivier Francois, head of Fiat Chrysler Chief Marketing Office, reached out to Bill back in October upon realizing that the Super Bowl would fall on Groundhog Day in 2020 for the first time in 54 years. “What is incredible here is that obviously we got Bill Murray to say yes to do it. This is totally a miracle,” he said, noting that it was “crucial” that Bill sign on for the ad. “It’s the same kind of miracle having Super Bowl Sunday falling on Groundhog Day.” They wanted to make the ad as close to the original film as possible, down to the last detail. The ad was shot at the same location as the film (Woodstock, Illinois), and features appearances by Bill’s brother, Brian Doyle-Murray, who played the city of Punxsutawney’s mayor, and Stephen Tobolowsky as “Needlenose Ned” Ryerson. The ad also was released at 6 a.m., the same time that Phil woke up everyday in the movie.

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According to Olivier, much of the commercial was unscripted, Bill using his famous improv skills for much of the comedic effect. “He is just a free spirit. He will just do what he wants to do just in the moment. He will be adventurous,” said Olivier about Bill.” It’s in perfect alignment with Jeep’s DNA. And like Jeep, he is a global American cultural icon.”

Lil Nas X is taking his talents to the small screen. Earlier this week, Doritos released their upcoming Super Bowl ad starring non other than the “Old Town Road” singer.

In the 60-second commercial, the young musician duels with Western star Sam Elliott over a bag of the brand’s updated Cool Ranch chips. But rather than engage in a game of quick draw, the pair have a straight-up cowboy dance battle. And of course they dance to his hit song “Old Town Road” in the process.

“I was just happy to be in any kind of ad but then Doritos and plus it being a Super Bowl commercial, it was like next level for me,” he told CNN. “Sam was the coolest, and he’s always in character,” Nas X said. “He was just nice to talk to.”

“I was a little concerned about having to dance at this point in my life,” Elliott told Adweek. “I used loved to dance, I’ve always been athletic but, you know, at 75 things slow down… I wasn’t worried about opening my mouth and talking, but the dancing was a challenge.”

Check out the commercial (below).

The Super Bowl is coming on Sunday. The thing about the Super Bowl is that everyone tunes into it but there’s a good chance there’s a large chunk of folks who are just tuning in for the commercials. Companies blow millions of dollars to get their advertisement placed during one of the biggest nights on television. 

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Now, if you know Kanye, then you know he’s a big fan of McDonald’s. In Frank Ocean‘s Boys Don’t Cry magazine, Kanye penned a poem in tribute to the fast good chain called “McDonald’s Man.” McDonald’s recently revealed their ad for the Super Bowl and they got a few major name celebrities to help them out without actually appearing in the commercial.

Kanye West and Kim Kardashian also contributed by revealing their go-to orders at McDonald’s. For Kanye, he’s a simple guy who enjoys his nuggets. His go-to order consists of a six-piece, three packets of BBQ sauce, a chocolate McFlurry, and a small fries. Kim’s order is a bit more left-field than Kanye. Although she does have the six-piece nuggets, small fry, and chocolate McFlurry, she also adds an apple pie and a cheeseburger. Oh, and for dipping sauce, she opts for honey which she says is “the only way to eat” chicken nuggets.

Other celebrity orders include Whoopi Goldberg and Millie Bobby Brown.

With Super Bowl LIV just days away, the commencing of NFL festivities in Miami are upon us while major brands are gearing up to premiere their latest advertisements for millions of football to view upon their set air times. In wake of the passing of Kobe and Gianna Bryant and nine others in the tragic helicopter accident that took place this past Sunday, one company, Genesis automobiles, is adjusting their Super Bowl commercial to eliminate a helicopter scene.  

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In the commercial starring the A-list couple of John Legend and Chrissy Teigen, the famed twosome attends a gaudy gathering filled with ‘old luxury’ stereotypes. Displeased with their presence at the event, the Grammy Award-winning artist and his model counterpart introduce Genesis’ latest luxury SUV and ditch the party, but not before John Legend forces Teigen to present him with the magic words, “Sexiest Man Alive.” 

This ad marks Genesis’ first-ever Super Bowl commercial set to air during the second quarter of the championship game between the Kansas City Chiefs and San Francisco 49ers. In a statement reported by the company’s spokesperson to USA Today, Genesis reveals their decision to remove the helicopter scene from the minute-long ad stating:

“Today we re-cut our Super Bowl ad, to remove a stationary helicopter that was in the opening two seconds of the commercial. The ad had been filmed, produced and delivered well before Sunday’s tragedy, so we took down the spot out of compassion and sensitivity to the families.”

This act of compassion and consciousness towards the millions affected by the loss of Kobe, his 13-year-old daughter, and the additional passengers on board, could help boost Genesis’ stock who is a subsidiary of Hyundai. 

Check out Genesis’ Super Bowl commercial starring Chrissy Teigen and John Legend below and tune into Super Bowl LIV this Sunday, Feb. 2, at 6:30 P.M. EST on FOX. 

It’s been 30 years since the release of MC Hammer’s flagship song, “Can’t Touch This.” Now, the Oakland-bred emcee’s most popular track is being used to promote Frito-Lay’s brand new Cheetos Popcorn in an upcoming ad set to run during Super Bowl LIV when the Kansas City Chiefs face off against the San Francisco 49ers this upcoming Sunday. 

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In an interview with Forbes magazine, MC Hammer, born Stanley Kirk Burrell, details his affinity for the cornstarch-based snack as a youth growing up in the Bay Area. The “Too Legit To Quit” rapper had this to say:

“When I think about Cheetos, besides the taste, what I’ve always loved is the crunch. The crunch was both fulfilling and filling. You could eat some other snacks and say ‘Okay I’m good.’ But when you eat Cheetos, you actually kind of get full.”

This particular ad produced by the San Francisco-based agency Goodby, Silverstein & Partners, and directed by Harold Einstein marks Cheetos’ first time appearing during the Super Bowl in over a decade. 

The 30-second commercial promoting Cheetos Popcorn utilizes the brand’s notorious ‘Cheeto dust’ fingers, allowing the leading man to get out of sticky situations due to his orange-blasted fingertips all the while using Hammer’s “Can’t Touch This” as the scapegoat theme song for the promotion. 

Tune into the 2020 Super Bowl LIV on Sunday, Feb. 2, on FOX, at 6:30 P.M. EST featuring halftime performances by Jennifer Lopez and Shakira, and check out the Cheetos Popcorn commercial featuring MC Hammer in the video provided below. 

Famed Planters mascot Mr. Peanut has been officially declared dead following a tragic Super Bowl ad in which the animated nut gets in a car accident with actors Wesley Snipes and Matt Walsh. While taking a road trip, Wesley, Matt, and Mr Peanut cruise through a narrow road on the edge of a cliff in the NUTmobile. After an armadillo blocks their path, Mr. Peanut instinctually swerves the vehicle, and the trio must escape the danger. They fly off the cliff before each grabbing hold of the same hanging tree branch that immediately begins flattering under their combined weight. Wesley and Matt insist he doesn't, but Mr. Peanut makes the decision to sacrifice himself in order to save his two friends, releasing his grip and falling to his death. He lands on the crashed NUTmobile, which promptly explodes and results in Mr. Peanut's death.

While the ad (and Mr. Peanut, for that matter) is obviously fictional, Planters brand manager at Kraft Heinz, Samantha Hess, confirmed the official death of the beloved snack food character in a statement. “It’s with heavy hearts that we confirm Mr. Peanut has passed away at 104 years old,” she stated. “He will be remembered as the legume who always brought people together for nutty adventures and a good time." The Estate of Mr Peanut echoed these sentiments in a tweet, writing, "In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most. Please pay your respects with #RIPeanut."