Marshmello’s concert within Fortnite will in all probability be regarded again on as a watershed second within the advertising and marketing world for music. Following the occasion, Marshmello skilled an enormous enhance in engagement, views, and performs throughout social media and streaming platforms, proving devoted fanbase is a really highly effective device.
Now, the subsequent musical group to try to capitalize on the ability of Fortnite is Weezer.
The alt-rock band now has its personal island inside Creation mode within the sport, and it’s not only for present. Players who go to the island will be capable of hear Weezer’s upcoming self-titled album, often known as The Black Album, earlier than it’s out there to the general public.
— Geoff Keighley (@geoffkeighley) February 28, 2019
The new Weezer album drops tomorrow, March 1. It’s unclear if Weezer World will exist past the album’s launch. What is evident, nonetheless, is that this undoubtedly isn’t the final time we’ll see musicians making an attempt to get in on Fortnite’s large userbase.