Marshmello’s concert within Fortnite will in all probability be appeared again on as a watershed second within the advertising and marketing world for music. Following the occasion, Marshmello skilled a large improve in engagement, views, and performs throughout social media and streaming platforms, proving devoted fanbase is a really highly effective instrument.
Now, the subsequent musical group to attempt to capitalize on the facility of Fortnite is Weezer.
The alt-rock band now has its personal island inside Creation mode within the recreation, and it’s not only for present. Players who go to the island will be capable of hear Weezer’s upcoming self-titled album, often called The Black Album, earlier than it’s obtainable to the general public.
— Geoff Keighley (@geoffkeighley) February 28, 2019
The new Weezer album drops tomorrow, March 1. It’s unclear if Weezer World will exist past the album’s launch. What is obvious, nevertheless, is that this positively isn’t the final time we’ll see musicians attempting to get in on Fortnite’s large userbase.