Marshmello’s concert within Fortnite will most likely be seemed again on as a watershed second within the advertising world for music. Following the occasion, Marshmello skilled an enormous enhance in engagement, views, and performs throughout social media and streaming platforms, proving devoted fanbase is a really highly effective instrument.
Now, the subsequent musical group to attempt to capitalize on the ability of Fortnite is Weezer.
The alt-rock band now has its personal island inside Creation mode within the sport, and it’s not only for present. Players who go to the island will be capable to hear Weezer’s upcoming self-titled album, often known as The Black Album, earlier than it’s obtainable to the general public.
— Geoff Keighley (@geoffkeighley) February 28, 2019
The new Weezer album drops tomorrow, March 1. It’s unclear if Weezer World will exist past the album’s launch. What is evident, nevertheless, is that this positively isn’t the final time we’ll see musicians making an attempt to get in on Fortnite’s huge userbase.