As hip-hop continues to dominate the favored tradition, it’s straightforward for senseless entice bangers to garner the eye of the lots. The marketplace for avenue rap has died down considerably for the reason that 2000s, however there’s a handful of youngsters within the new technology who’re retaining it alive. Over the previous few months, you could have heard of 1 such child: Roddy Ricch. His music “Die Young,” produced by London On Da Track, is at 34M views and relying on YouTube whereas the follow-up single, “Every Season” sits at 52M.
His music will do little that can assist you determine both his age or his location. At 20-years-old, the Compton rapper has the perception of a grown man, one who’s gone by hell-and-back and nonetheless managed to inform the story. The solely factor that may distinguish his age is his admiration for the late-Speaker Knockerz, whose affect is obvious.
He isn’t a typical West Coast rapper, as an alternative, he cites artists from the South, Midwest and the East coast as a few of his largest influences. Ricch carries similarities to Meek in loads of methods. Ricch has the starvation and the urgency of a younger Meek Mill — one which not solely aspires to get to the bag but additionally to encourage others from his neighborhood. Ahead of the discharge of his second mixtape, Feed The Streets II, Meek gifted Roddy Ricch a Dreamchasers chain, sparking hypothesis that the “Project Dreams” rapper signed a take care of Meek’s label.
Roddy Ricch is without doubt one of the most promising rappers out proper now, interval. Feed The Streets II was a quick introduction to what he has in retailer. With the popularity and sources surrounding him, he’s certain for giant issues.
Peep every part it is advisable to find out about Roddy Ricch.
Meek Mill is without doubt one of the first mainstream rappers to essentially embrace Roddy Ricch. The two linked after they ran into one another in the identical studio. However, Dreamchasers signee Omelly was already aware of Ricch’s music.
In late August, Meek and Roddy Ricch previewed a brand new collaboration on Instagram. Meek made their affiliation public throughout Made in America competition when he popped out on stage randomly throughout Ricch’s set. Meek additionally introduced Roddy out throughout his set at Powerhouse Philly.
Ahead of the discharge of Feed The Streets II, Meek gave an enormous co-sign to Roddy Ricch, calling him the “subsequent massive factor out the west” and gifting him a Dreamchasers chain. Many speculated that Roddy Ricch was the most recent Dreamchasers signee, though that hasn’t been confirmed by both get together. However, Wayno Clark of Everyday Struggle said that Roddy Ricch signed a administration deal quite than a report deal.
When you consider Compton, N.W.A., Kendrick Lamar, YG, and The Game is perhaps the primary names to pop in your thoughts, however Roddy Ricch additionally hails from Hub City. He doesn’t share related sounds to those who got here earlier than him. In an interview with The Fader, he defined how although artists like YG and Kendrick Lamar turned profitable off of rap, the one individuals he noticed get cash when he was youthful have been his uncles who hustled. His upbringing in Compton, nonetheless, did play an element when he determined to take music significantly.
“Much more demise within the streets. Growing up, getting older, mates getting misplaced to jail. You are likely to need to do one thing that’ll provide help to make it out of that,” he defined to The Fader about actually specializing in music.
Although he might be confused for an Atlanta artist, he does carry a number of the West Coast traditions. He doesn’t essentially broadcast his gang affiliation as blatantly as different rappers, however he’s beforehand revealed that he’s a member of the Crips. During an interview with Say Cheese TV, he revealed that he joined the Crips when he was younger, however his ties to the gang are deep in his household roots.
“I used to be operating round with all of the Crips. All my cousins — all my household like Crips. Then I obtained older, I jumped out the porch — I obtained kicked out my momma home after I was like 15-16. Then I began getting within the streets for actual,” he stated.
His gang ties is one thing he attributes to his maturity which is clearly heard in his music.
“People stated I lived earlier than, kind shit. N***a simply be — I simply assume forward,” he stated. “I ain’t the lifetime of the get together kind n***a. I simply be in my mode.”
“Die Young” isn’t your cliche hit, however it’s a success nonetheless. The rapper pours his soul out over London On Da Beat’s hypnotic manufacturing like a bottle of Old English. The music was made the night time XXXTENTACION died and was meant to pay homage to different rappers that died at a younger age corresponding to Lil Snupe and one in every of Ricch’s largest influences, Speaker Knockerz.
“X had died that day. It was the night time he handed away, I used to be simply in a mode the place, it was like, loads of younger individuals dying, they like legends,” he advised Genius. “Speaker Knockerz, Lil Snupe, you already know. There have been lots of people that have been nice that died at a younger age so I wished to make one thing in remembrance of them, however on the identical time, making individuals properly conscious of what’s been goin’ on. It’s like a development or one thing.”
Despite coming from a metropolis that produced a few of hip-hop’s largest and most influential names, Roddy Ricch isn’t a product of Westcoast hip-hop. Instead, his age is extra telling of who helped him mould his sound. Speaker Knockerz’s affect on him is clear in his melodies, and equally evident, the impression that Chief Keef and Lil Durk had on him throughout his days in center faculty. The rapper additionally lists Young Thug, Lil Wayne, Future, and Meek Mill as main influences.
He defined that touring lots as a toddler is why he seems like he isn’t confined to conventional regional sounds.
“I wasn’t simply influenced by the West Coast, although that’s the place I’m from and that’s the place I’m at. I used to be additionally touring lots after I grew up. My first journey someplace out the state was Chicago and it simply went on from there,” he advised The Fader. “My great-grandma continues to be alive; she’s from Louisiana so I hung out there. I obtained household in Atlanta, Mississippi, New York, far and wide. Sometimes I’d be on the market making an attempt to make one thing occur.”
Have you heard Roddy Ricch’s music but? What do you consider the burgeoning artist? Peep his model new function on Post Malone’s “Wow” remix.